NYC / NJ · FOOD, TRAVEL & LIFESTYLE CREATOR

Food, travel
& a little
desi culture.

Entertainment, food, travel and everyday desi life—made to feel like the group chat you actually want to open.

Riddhi in a navy evening look
RIDDHI PATEL · CREATOR
FOOD · TRAVEL · LIFESTYLE · ENTERTAINMENT · NYC / NJ

CURRENT SNAPSHOT · 30 DAYS

The latest
in numbers.

Instagram Insights · Updated October 20, 2026

10KInstagram followers
17.7M30-day views
910K30-day interactions
77.9%U.S. audience
9.69M30-day viewers
+3,49830-day net followers
Riddhi in a bright pink traditional look

THE AUDIENCE

Rooted here.
Connected everywhere.

77.9% United States
India11.6%
Canada2.0%

68.1% of the audience is 25–44. Women: 57.8% · Men: 42.2%.

Ages: 13–17: 4.9% · 18–24: 15.4% · 25–34: 45.5% · 35–44: 22.6% · 45–54: 7.7% · 55–64: 2.7% · 65+: 1.2%

SELECTED ORGANIC RESULTS

Content that
travels.

01

Family storytelling

Organic views

2M+
02

Wedding culture

Organic views

1M+
03

Maldives travel

Organic views

590K+
04

Destination experience

Organic views

550K+

WATCH THE WORK

Bollywood is
my love language.

Riddhi on a tropical beachTRAVEL / DESTINATIONS
Riddhi in an emerald evening lookEVENTS / CULTURE

ABOUT RIDDHI

Your internet bestie,
with a desi lens.

I'm a New Jersey–based creator turning culture, entertainment, travel and food into highly shareable stories.

My audience comes for the Bollywood references and familiar desi moments—and stays for an honest, playful take on life abroad. I create coverage that feels native to the feed while giving brands, films and experiences a memorable place in the story.

Riddhi smiling in a traditional outfit

BRANDS & EVENT PARTNERS

01Neutrogena
02Patel Brothers
03MAD Entertainment
04GRK Productions
05Sai Music

and more collaborations across entertainment, lifestyle, food and culture.

WHAT I CREATE

Premieres & red carpetsEvent coverageReels & short-form videoStories & live momentsRestaurant & destination featuresUGC & brand storytelling