NYC / NJ · DESI LIFESTYLE CREATOR
Culture,
with a little
main character.
RIDDHI PATEL · CREATOR
ENTERTAINMENT ✦ FOOD ✦ TRAVEL ✦ DESI CULTURE ✦ NYC / NJ ✦ ENTERTAINMENT ✦ FOOD ✦ TRAVEL ✦
CURRENT SNAPSHOT · 30 DAYS
Small community.
Serious discovery.
Verified Instagram Insights · August 2026
THE AUDIENCE
Rooted here.
Connected everywhere.
69.8% United States
India16.5%
Canada2.9%
Pakistan2.0%
United Kingdom1.8%
The sweet spot: 70.9% of the audience is 25–44, with a balanced mix of women and men.
SELECTED ORGANIC RESULTS
Content that
travels.
Family storytelling
Organic views
Wedding culture
Organic views
Maldives travel
Organic views
Destination experience
Organic views
WATCH THE WORK
Bollywood is
my love language.
01
Entertainment / Meme
The Bollywood Scene Meme
Watch Reel 02Bollywood / Humor
When the Song Says It All
Watch Reel 03Wedding / Storytelling
A Wedding, Scored by Bollywood
Watch Reel 04Wedding / Bollywood
The Main-Character Wedding Edit
Watch Reel 05Creator Introduction
Meet Riddhi
Watch Reel 06Food / Entertainment
Food, With a Bollywood Beat
Watch Reel
TRAVEL / DESTINATIONS
EVENTS / CULTUREABOUT RIDDHI
Your internet bestie,
with a desi lens.
I'm a New Jersey–based creator turning culture, entertainment, travel and food into highly shareable stories.
My audience comes for the Bollywood references and familiar desi moments—and stays for an honest, playful take on life abroad. I create coverage that feels native to the feed while giving brands, films and experiences a memorable place in the story.
BRANDS & EVENT PARTNERS
01Neutrogena
02Patel Brothers
03MAD Entertainment
04GRK Productions
05Sai Music
and more collaborations across entertainment, lifestyle, food and culture.
WHAT I CREATE
Premieres & red carpetsEvent coverageReels & short-form videoStories & live momentsRestaurant & destination featuresUGC & brand storytelling